嗯?!這個人做了the exact same thing as我要做的論文啊!搞屁啊?!

Wine, history, landscape: origin branding in Western Australia

Abel Duarte Alonso, Jeremy Northcote. British Food Journal. Bradford: 2009. Vol. 111, Iss. 11; pg. 1248

Abstract (Summary)

Wine is an integral part of so-called Old World nations, amalgamating with the local history and landscape, and providing a powerful origin branding. To date, however, these dimensions have been discussed to a very limited extent in emerging New World wine regions, where the lack of a traditional heritage of wine making presents special challenges in terms of origin branding. The focus of most previous research has been on the viewpoints of consumers, not those of producers. This study seeks to explore these dimensions among small wine growers. Using a qualitative approach, 42 interviews with winery operators from several emerging Western Australian wine regions were conducted. In the absence of historical wine pioneers and traditions, winery operators in emerging wine-producing regions use alternative means for origin branding that emphasise heritage and landscape characteristics centring on the wider rural idyll. These associations serve to forge a vintage identity for their industry, which essentially masks its youth for their region. In view of the more than 200 small wineries operating in Western Australia the number of respondents in the study may not allow for making generalisations of the state's wine industry. The current growth in the number of wineries in the regions studied and the increasingly acknowledged quality of their wine product may help towards the establishment of their history and identity, thus contributing to origin branding over time. The study explores the importance of history and landscape among winery operators in promoting their wineries and their wine products in the context of emerging wine regions, an area for the most part ignored in contemporary research.

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聞香下馬

匹乓一下

那我可能真的只把最後的in western Australia 改成 in France 這樣吧哈哈哈哈哈哈哈哈= = 

nite!